ESTESS positioning and all brand development, to marketing communications, is based on a clear brand platform. This platform stresses six ideals that define the essence of the ESTESS brand: Evolution, Skill, Teamwork, Experience, Structure and Seriosness. Those words have a natural association with the ESTESS name, which is firmly entrenched in the history of ESTESS. ESTESS design and mindset should add classic style and sportif sex appeal. And, of course, ESTESS services and products should always be of highest quality.