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- Background
THE BRAND The ESTESS brand is the core of our Group’s operations. The Group has been developing the brand since 1985 on the basis of a license granting exclusive rights to teach organize travels and events, educate, managing, market and sell products under the ESTESS name. By owning the trademark, the ESTESS can operate from strong positions in the international sports and medical market, at the same time that ownership provides long-term security to the entire network within GroupEstess a.s.b.l. The ESTESS trademark covers all versions of the well-known ESTESS “Quadra”, ESTESS “MedMan” and other logos the Group uses.
- System
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- Profile
Clear profile and strong position The ESTESS trademark in its present form was registered and established in the beginning of the 1990s. New activities areas and geographical markets have been established since then, and the organization of GroupEstess a.s.b.l. has experienced stable growth that has accelerated in the last 25 years. Continuity has given the brand a clear identity and strong position in its markets. The brand is characterized by especially quality manpower and service but also an idea of product lines with creative and innovative tutoring and mangament, influenced by the sporting heritage associated with the name ESTESS. The legacy of ESTESS success during the creation of the organization provides the brand with a strong platform for international expansion.
- Strategies and Goals
The operating goals and financial targets shall be achieved through a number of strategies. Established Markets Expansion in established markets – Austria, Luxemburg, Germany, Sweden, Italy – will be achieved by: [list type="add"] Developing new concepts and product segments within existing product groups. Tightening control over the brand in the value chain. Opening more concept stores (both Group-owned and franchises) to increase market exposure and sales. Evaluating and developing new sales channels. Developing and streamlining purchasing and logistics in line with growth. Developing and launching new product groups. [/list] New Markets Expansion in new markets will be achieved by: [list type="add"] Launching the ESTESS brand, starting with the education programme, management, product group and gradually introducing other product areas. Working closely with strong local distributors familiar with each market. Establishing concept stores to position the brand and create contact with consumers. [/list] [dropcap]ESTESS substantial growth with high profitability – and its success in positioning the ESTESS brand – has largely been achieved with a business model that utilizes a network of companies and sports professionals. The business model is strategically important to ESTESS and facilitates an expansion geographically and in terms of product range with limited operational risk and capital…
- Expansion
EXPANSION WITH LIMITED RISK AND INVESTMENTS By utilizing a network of its own and independent companies, ESTESS can be involved in every part of the value chain and develop the brand in the international fashion market with a compact organization and minimal financial investment and risks. The business model requires little capital investment by ESTESS, as the network creates significant sales at consumer level at the same time that ESTESS through the GroupEstess network members owns the strategically most important companies in the network. ESTESS Business model ESTESS substantial growth with high profitability – and its success in positioning the ESTESS brand – has largely been achieved with a business model that utilizes a network of product companies, distributors and retailers. The business model is strategically important to ESTESS and facilitates an expansion geographically and in terms of product range with limited operational risk and capital investment, while retaining control over the brand. The business model utilizes a network of product companies and distributors which are either part of the Group or independent companies and have been granted licenses by ESTESS to one or more product areas and one or more geographical markets. The network also includes concept stores operated…
- Concept
- Network
- Partners
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